Unique Skill ID: KS127PX6M7FLDLKD14NC

Persona (User Experience)

A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Card Sorting
Customer Journey Mapping
Experience Design
Heuristic Evaluation
Persona Development
UI/UX Research
UI/UX Strategy
Usability Testing
User Research
User-Centered Design

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